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Dayna Anderson

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Dayna Anderson is the founder of Cardinal Points Consulting. Dayna spent nearly a decade in the small press and indie publishing worlds as a publisher, associate publisher, director of marketing, and head of production.

In her first role as Publisher at a small press, she acquired and published 60+ books, with special expertise in fiction. Under her leadership, the press realized a growth of over 700% in sales over its lifetime, and received positive trade reviews for its books in The New York Times, Kirkus Reviews, Publishers Weekly, Library Journal, and other notable media outlets.

She has also worked with other small publishing companies, helping them create the business foundations for a startup, as well as the company processes and pipelines for acquisitions, production, and marketing.

Dayna now spends her time directly with authors and small presses, where her passion in publishing diverse, compelling stories can directly impact diverse authors, reach wider audiences, and transform book and author brands into widely-recognized names.

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