{"id":33148,"date":"2020-09-21T19:05:30","date_gmt":"2020-09-22T02:05:30","guid":{"rendered":"https:\/\/www.thebookfest.com\/?p=33148"},"modified":"2021-03-26T13:53:06","modified_gmt":"2021-03-26T20:53:06","slug":"dayna-anderson","status":"publish","type":"post","link":"https:\/\/www.thebookfest.com\/dayna-anderson\/","title":{"rendered":"Dayna Anderson"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"33148\" class=\"elementor elementor-33148\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5cd2af9a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5cd2af9a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3564c3d9\" data-id=\"3564c3d9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b5381e9 elementor-widget elementor-widget-text-editor\" data-id=\"6b5381e9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Dayna Anderson is the founder of Cardinal Points Consulting. Dayna spent nearly a decade in the small press and indie publishing worlds as a publisher, associate publisher, director of marketing, and head of production. <br \/><br \/>In her first role as Publisher at a small press, she acquired and published 60+ books, with special expertise in fiction. Under her leadership, the press realized a growth of over 700% in sales over its lifetime, and received positive trade reviews for its books in <em>The New York Times, Kirkus Reviews, Publishers Weekly, Library Journal<\/em>, and other notable media outlets.<\/p><p>She has also worked with other small publishing companies, helping them create the business foundations for a startup, as well as the company processes and pipelines for acquisitions, production, and marketing.<\/p><p>Dayna now spends her time directly with authors and small presses, where her passion in publishing diverse, compelling stories can directly impact diverse authors, reach wider audiences, and transform book and author brands into widely-recognized names.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-dce-background-color=\"#F26135\" class=\"elementor-element elementor-element-399ea39 elementor-widget elementor-widget-button\" data-id=\"399ea39\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"http:\/\/www.cardinalpointsconsult.com\" target=\"_blank\" rel=\"nofollow external noopener noreferrer\" data-wpel-link=\"external\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Visit Dayna's Website<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Dayna Anderson is the founder of Cardinal Points Consulting. Dayna spent nearly a decade in the small press and indie publishing worlds as a publisher, associate publisher, director of marketing, and head of production. In her first role as Publisher at a small press, she acquired and published 60+ books, with special expertise in fiction. &#8230; <a title=\"Dayna Anderson\" class=\"read-more\" href=\"https:\/\/www.thebookfest.com\/dayna-anderson\/\" aria-label=\"More on Dayna Anderson\" data-wpel-link=\"internal\">Read more<\/a><\/p>\n","protected":false},"author":6,"featured_media":33149,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","inline_featured_image":false},"categories":[81,94],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dayna Anderson - The BookFest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thebookfest.com\/dayna-anderson\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dayna Anderson - The BookFest\" \/>\n<meta property=\"og:description\" content=\"Dayna Anderson is the founder of Cardinal Points Consulting. Dayna spent nearly a decade in the small press and indie publishing worlds as a publisher, associate publisher, director of marketing, and head of production. In her first role as Publisher at a small press, she acquired and published 60+ books, with special expertise in fiction. ... Read more\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.thebookfest.com\/dayna-anderson\/\" \/>\n<meta property=\"og:site_name\" content=\"The BookFest\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-22T02:05:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-26T20:53:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.thebookfest.com\/wp-content\/uploads\/2020\/09\/Dayna-Anderson-headshot.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"480\" \/>\n\t<meta property=\"og:image:height\" content=\"480\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Siddhi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Siddhi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.thebookfest.com\/dayna-anderson\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.thebookfest.com\/dayna-anderson\/\"},\"author\":{\"name\":\"Siddhi\",\"@id\":\"https:\/\/www.thebookfest.com\/#\/schema\/person\/2425b15e9a5b969d8e667855657d158e\"},\"headline\":\"Dayna Anderson\",\"datePublished\":\"2020-09-22T02:05:30+00:00\",\"dateModified\":\"2021-03-26T20:53:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.thebookfest.com\/dayna-anderson\/\"},\"wordCount\":165,\"publisher\":{\"@id\":\"https:\/\/www.thebookfest.com\/#organization\"},\"articleSection\":[\"Speakers - Fall 2020\",\"Speakers - Spring 2021\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.thebookfest.com\/dayna-anderson\/\",\"url\":\"https:\/\/www.thebookfest.com\/dayna-anderson\/\",\"name\":\"Dayna Anderson - The BookFest\",\"isPartOf\":{\"@id\":\"https:\/\/www.thebookfest.com\/#website\"},\"datePublished\":\"2020-09-22T02:05:30+00:00\",\"dateModified\":\"2021-03-26T20:53:06+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.thebookfest.com\/dayna-anderson\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.thebookfest.com\/dayna-anderson\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.thebookfest.com\/dayna-anderson\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.thebookfest.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Dayna Anderson\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.thebookfest.com\/#website\",\"url\":\"https:\/\/www.thebookfest.com\/\",\"name\":\"The BookFest\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.thebookfest.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.thebookfest.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.thebookfest.com\/#organization\",\"name\":\"The Bookfest\",\"url\":\"https:\/\/www.thebookfest.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.thebookfest.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.thebookfest.com\/wp-content\/uploads\/2020\/03\/New-BookFest-Logo.png\",\"contentUrl\":\"https:\/\/www.thebookfest.com\/wp-content\/uploads\/2020\/03\/New-BookFest-Logo.png\",\"width\":\"1080\",\"height\":\"516\",\"caption\":\"The Bookfest\"},\"image\":{\"@id\":\"https:\/\/www.thebookfest.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.thebookfest.com\/#\/schema\/person\/2425b15e9a5b969d8e667855657d158e\",\"name\":\"Siddhi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.thebookfest.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7d853e7e803a29923f801c30ea602ebf?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7d853e7e803a29923f801c30ea602ebf?s=96&d=mm&r=g\",\"caption\":\"Siddhi\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Dayna Anderson - The BookFest","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.thebookfest.com\/dayna-anderson\/","og_locale":"en_US","og_type":"article","og_title":"Dayna Anderson - The BookFest","og_description":"Dayna Anderson is the founder of Cardinal Points Consulting. Dayna spent nearly a decade in the small press and indie publishing worlds as a publisher, associate publisher, director of marketing, and head of production. In her first role as Publisher at a small press, she acquired and published 60+ books, with special expertise in fiction. ... Read more","og_url":"https:\/\/www.thebookfest.com\/dayna-anderson\/","og_site_name":"The BookFest","article_published_time":"2020-09-22T02:05:30+00:00","article_modified_time":"2021-03-26T20:53:06+00:00","og_image":[{"width":"480","height":"480","url":"https:\/\/www.thebookfest.com\/wp-content\/uploads\/2020\/09\/Dayna-Anderson-headshot.jpeg","type":"image\/jpeg"}],"author":"Siddhi","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Siddhi","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.thebookfest.com\/dayna-anderson\/#article","isPartOf":{"@id":"https:\/\/www.thebookfest.com\/dayna-anderson\/"},"author":{"name":"Siddhi","@id":"https:\/\/www.thebookfest.com\/#\/schema\/person\/2425b15e9a5b969d8e667855657d158e"},"headline":"Dayna Anderson","datePublished":"2020-09-22T02:05:30+00:00","dateModified":"2021-03-26T20:53:06+00:00","mainEntityOfPage":{"@id":"https:\/\/www.thebookfest.com\/dayna-anderson\/"},"wordCount":165,"publisher":{"@id":"https:\/\/www.thebookfest.com\/#organization"},"articleSection":["Speakers - Fall 2020","Speakers - Spring 2021"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.thebookfest.com\/dayna-anderson\/","url":"https:\/\/www.thebookfest.com\/dayna-anderson\/","name":"Dayna Anderson - The BookFest","isPartOf":{"@id":"https:\/\/www.thebookfest.com\/#website"},"datePublished":"2020-09-22T02:05:30+00:00","dateModified":"2021-03-26T20:53:06+00:00","breadcrumb":{"@id":"https:\/\/www.thebookfest.com\/dayna-anderson\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.thebookfest.com\/dayna-anderson\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.thebookfest.com\/dayna-anderson\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.thebookfest.com\/"},{"@type":"ListItem","position":2,"name":"Dayna Anderson"}]},{"@type":"WebSite","@id":"https:\/\/www.thebookfest.com\/#website","url":"https:\/\/www.thebookfest.com\/","name":"The BookFest","description":"","publisher":{"@id":"https:\/\/www.thebookfest.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.thebookfest.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.thebookfest.com\/#organization","name":"The Bookfest","url":"https:\/\/www.thebookfest.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.thebookfest.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.thebookfest.com\/wp-content\/uploads\/2020\/03\/New-BookFest-Logo.png","contentUrl":"https:\/\/www.thebookfest.com\/wp-content\/uploads\/2020\/03\/New-BookFest-Logo.png","width":"1080","height":"516","caption":"The Bookfest"},"image":{"@id":"https:\/\/www.thebookfest.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.thebookfest.com\/#\/schema\/person\/2425b15e9a5b969d8e667855657d158e","name":"Siddhi","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.thebookfest.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7d853e7e803a29923f801c30ea602ebf?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7d853e7e803a29923f801c30ea602ebf?s=96&d=mm&r=g","caption":"Siddhi"}}]}},"_links":{"self":[{"href":"https:\/\/www.thebookfest.com\/wp-json\/wp\/v2\/posts\/33148"}],"collection":[{"href":"https:\/\/www.thebookfest.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thebookfest.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thebookfest.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thebookfest.com\/wp-json\/wp\/v2\/comments?post=33148"}],"version-history":[{"count":0,"href":"https:\/\/www.thebookfest.com\/wp-json\/wp\/v2\/posts\/33148\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thebookfest.com\/wp-json\/wp\/v2\/media\/33149"}],"wp:attachment":[{"href":"https:\/\/www.thebookfest.com\/wp-json\/wp\/v2\/media?parent=33148"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thebookfest.com\/wp-json\/wp\/v2\/categories?post=33148"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thebookfest.com\/wp-json\/wp\/v2\/tags?post=33148"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}