Adanna Moriarty is a bestselling and award-winning poet, web designer, and book marketing strategist for authors who want to do things differently.
She’s the founder of The ABM Collective, a boutique design and marketing studio for authors and creatives, and co-founder of ProBookLaunch. This AI-powered platform helps writers build visibility and scale their book launches with systems that actually work.
Blending creativity, psychology, and tech, Adanna is known for her bold, real-talk approach that makes marketing feel human again. She’s obsessed with helping authors move from chaos to clarity — designing beautiful systems that sell books without burning them out.
When she’s not building brands or talking book launches, she’s writing poetry, walking her dog, or sketching out her next creative project with a cup of tea in hand.
