The Thong Principle

The Thong Principle has little to do with beachwear and everything to do with effective communication. It’s about ensuring messages are successful for the sender – and the receiver. The book delves into the elements comprising successful communications – conciseness, clarity, concreteness, and much more. It also puts those elements into context. Communications that miss the mark confuse and annoy. They fail to deliver their message. They damage our credibility and erode goodwill. The Thong Principle overflows with real-world examples to help us understand why we fail to get our messages across. Then it explains how we can anticipate, identify, and correct errors and oversights. This is both at the highest level – including building and maintaining trust – and down in the weeds where even one word makes a difference. The Thong Principle draws you in and keeps you reading with examples, exercises and information that resonates. It’s also funny. Laughter and laughter make great partners.