Marketing Strategy offers a clear, easy-to-follow overview of
why strategy is important,
how to create it,
how to implement it, and
– crucially – how to measure its success.
Packed with global examples and case studies, the book opens by discussing the role strategy plays in any organization’s long-term vision.
Marketing Strategy is highly practical in approach. Chapters are supported by short tasks to complete throughout, to cement the reader’s understanding of the concepts discussed. Put together, these tasks create an easy to follow, step-by-step framework for creating a marketing strategy. The framework is adaptable and can be applied to any industry or business. Marketing Strategy also includes input from leading marketing strategists including Mark Ritson and organizations such as Mailchimp, the CIM and DMA.